Audience and intent
Audience and intent keep the page focused.
The audience is the person the page is for. The intent is what that person needs from the page. Page Writer uses this context to choose the tone, sections, and next step.
Reader the page is for
Write the reader in plain words.
For example: "a founder comparing AI visibility tools" is more useful than "B2B decision maker." It tells CLEA what the person is trying to understand.
## Audience Small SaaS team that wants to understand why AI answers mention competitors. ## Intent Explain what the dashboard shows and what action to take next.
Evidence required
Audience and intent still need evidence.
If the page is for buyers asking one prompt, include the prompt note. If it is for people comparing tools, include the competitor note. If it is for users already inside the product, include the dashboard behavior.
Audience and intent
The audience is who the page is for; the intent is what that reader needs from it.
Assumptions to avoid
Do not assume the reader already understands CLEA.
Also do not assume they know advanced SEO language. The page should explain the point in simple words. If the reader needs to take action, make the action obvious.
Draft effect
Clear audience and intent make the draft easier to review.
The intro becomes sharper. The examples become more useful. The CTA can point to the next real page instead of a generic ending.