Required claims
Required claims are the statements a page must make clearly.
They should be few, specific, and supported. If every sentence becomes a required claim, the brief becomes too hard to use.
Claims the page must support
Write claims as simple sentences.
## Required claims - CLEA tracks buyer-style visibility prompts. - Page Writer opens from sitemap markdown files. - The on-page check needs a live URL on the same website.
This gives CLEA a clear boundary. It can write around the claims, but it should not change their meaning.
Required claim
A required claim is a statement the page must support with real product or source evidence.
Evidence required
Each important claim needs a reason.
The reason can be a product behavior, a dashboard panel, a source note, or a file. If the reason is not available, mark the claim as unconfirmed.
Assumptions to avoid
Avoid claims that sound bigger than the product.
For example, do not say Page Writer publishes automatically if the real flow needs review and GitHub sync. Do not say the SEO check works before the page is live if the panel needs a live URL.
Draft effect
Clear claims make review faster.
The reviewer can scan the page and check whether each required claim is present, accurate, and supported.