Prompt movement
Prompt movement shows how answers changed for the experiment questions.
This can include mention changes, ranking changes, answer wording, competitor names, and whether CLEA is described more clearly.
Prompt movement result lens
Start with the experiment questions.
Do not read prompt movement from unrelated website prompts. If the experiment has five questions, read those five questions first.
Open the question set
Use only experiment questions.
Compare answer text
Read before and after answers.
Check mentions
Note where your brand and competitors appear.
Explain the change
Write what moved and what stayed the same.
Evidence comparison
Prompt movement is not only a number.
The answer may mention your brand, but describe it poorly. Or the answer may not mention your brand yet, but start reading a better source. Keep those details visible.
Movement that matters
Useful movement is repeated and tied to the goal.
If the experiment goal is about comparison prompts, movement in setup prompts may not answer the test.
Decision
Use prompt movement to decide the next action.
That action may be keeping the change, improving a page, changing a prompt, or waiting for more data.