Source and competitor movement
Source and competitor movement explains why prompt results may have changed.
Mentions matter, but they are not the whole story. Sources can show which pages informed the answer. Competitors can show who took the space you wanted.
Source and competitor movement result lens
Read sources and competitors together.
If a competitor appears more often, check which sources appeared before the answer. If your page starts appearing as a source, check whether the answer also explains your brand better.
Movement context
Sources can explain why an answer changed, and competitors show who took the space you wanted.
Evidence comparison
Compare these details before and after the change.
| Detail | Why it matters |
|---|---|
| Owned source reads | Your pages are being used in answers |
| Third-party source reads | Outside pages shape the answer |
| Competitor mentions | Competitors are getting named |
| Competitor source paths | Sources may explain why they appear |
Movement that matters
Source movement can be a good early signal.
Sometimes a page is read before it leads to more mentions. Treat that as useful, but not final.
Decision
Use source and competitor movement to choose the next edit.
Maybe the page needs clearer positioning. Maybe the source set needs stronger proof. Maybe a competitor page shows a gap your sitemap should cover.