Briefs
A brief tells Page Writer what the page should do.
It does not need to be formal. It needs to be clear. A good brief gives CLEA the reader, the page goal, the evidence, and the claims that must stay true.
Audience and intent
Start with the reader.
Who is the page for? What are they trying to decide? What question should the page answer? If this is not clear, CLEA may write a page that sounds correct but helps nobody.
Prompt gaps to address
Prompt gaps explain the reason for the page.
If AI answers ignore your brand, name competitors, or answer the topic with weak proof, write that down. Page Writer can then help close that gap with a focused page.
Name the reader
Write who the page is for in plain words.
State the gap
Explain which prompt, source, or page problem made the brief needed.
Add proof
List the files or notes CLEA can safely use.
Set claims
Decide which statements the page must support.
Required claims
Required claims are the statements the page must support.
Do not add too many. Pick the claims that matter. Each claim should have proof in the file, in a source note, or in a referenced workspace file.
| Brief part | Simple question |
|---|---|
| Reader | Who is this page for? |
| Intent | What should they understand or do? |
| Gap | What prompt or source problem made this page needed? |
| Evidence | What can CLEA safely use? |
| Claim | What must the page say clearly? |
Brief readiness check
Before asking for a full draft, read the brief once.
If the brief is vague, ask CLEA for questions first. If the brief is clear, ask for one section or one pass at a time.