Mention outcomes

Mention outcomes evidence type

Mention outcomes show whether your brand appeared in the answer and how it appeared.

The outcome can be positive, weak, missing, inaccurate, or mixed.

Inspection surface

Inspect mention outcomes in prompt results and analytics views.

Use the metric to find the run, then read the answer to understand it.

Mention outcome

The outcome says whether the brand appeared, but the answer explains whether that appearance was useful.

Mention outcomes should be read with competitors and sources.

If a competitor appears instead of you, ask which source or claim helped them win the answer.

CLEA follow-up

Ask CLEA whether the outcome suggests prompt cleanup, source review, competitor tracking, or content work.

Do not turn every missing mention into a task. Look for patterns.

Next step

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