When to add, edit, or archive prompts

Add a prompt when the current set does not measure an important buyer question.

Do not add prompts only because there is an empty slot. Each prompt should improve coverage or explain a gap.

Add a prompt when buyers ask a question you are not tracking yet.

This might be a comparison, a use case, a problem, or a category discovery question.

Add or adjust a prompt when a competitor becomes important enough to measure directly.

Do this after you see repeated evidence or when the competitor clearly matters.

Add a prompt when the same product needs to be measured in a different market or segment.

Keep the difference clear. If the segment does not change the answer, grouping may be better than adding a new prompt.

Edit a prompt when the question is almost right but the answer type is weak.

Editing is better than adding a duplicate. It keeps the prompt set cleaner.

Ambiguous wording creates answers that are hard to compare.

Rewrite the prompt so the buyer intent is obvious.

Rewrite this prompt so the buyer intent, market, and expected answer type are clear.

Sometimes a prompt returns definitions when you wanted recommendations, or generic advice when you wanted vendors.

Edit the wording so the expected answer type is clearer.

Broad prompts can produce broad answers. If the answer gives no clear next step, narrow the prompt by market, use case, or buyer stage.

Archive a prompt when it no longer supports a useful decision.

Archiving keeps the workspace focused. It does not mean the prompt was a mistake.

Some prompts stop mattering because the market or product changed.

Keep the history, but remove it from active measurement.

Duplicate prompts can make one topic look more important than it is.

If two prompts produce the same answer pattern, keep the clearer one.

Review prompts when mention rates move sharply, competitors change, sources shift, or answers stop matching the question.

Also review prompts before changing schedules or sharing reports with the team.

When you edit a prompt, remember that comparison history may change. A rewritten prompt may be the right decision, but the old and new data should not always be treated as the same measurement.