Funnel stages

Different buying stages need different prompt shapes. Early prompts discover categories. Middle prompts compare options. Late prompts test trust, risk, and fit.

This helps the prompt set cover the whole decision path.

• Problem aware: "How can a B2B SaaS team improve visibility in AI answers?"
• Category aware: "What are the best AI visibility tools for B2B SaaS?"
• Comparison: "Compare [brand] and [competitor] for AI visibility tracking."
• Trust check: "What risks should a buyer check before choosing an AI visibility platform?"

Problem aware: How can a B2B SaaS team improve visibility in AI answers?
Category aware: What are the best AI visibility tools for B2B SaaS?
Comparison: Compare [brand] and [competitor] for AI visibility tracking.
Trust check: What risks should a buyer check before choosing an AI visibility platform?

Reuse funnel prompts when the buying stage is clear. Do not force every prompt into every stage.

Some markets need more comparison prompts. Others need more problem-aware prompts.

Funnel-stage reporting helps show where visibility is strong or weak.

If your brand appears in comparison prompts but not problem-aware prompts, content and positioning may need to move earlier in the journey.