Opportunity clusters
An opportunity cluster is a group of pages that share the same reason to exist.
The reason can come from analytics, prompt results, source gaps, competitor pages, or customer questions. The sitemap gives those findings a place. Instead of keeping many ideas in chat, you can turn them into a small page group.
Start from the reason
Do not start with a page title too early.
First ask why the group matters. Maybe AI answers mention competitors more often. Maybe source coverage is weak for one product. Maybe users ask the same question in different ways.
Once the reason is clear, create the section and add only the pages that support it.
Example cluster
Here is a simple cluster for a product that is not being mentioned enough in AI answers.
| Page | Why it belongs |
|---|---|
| Product overview | Gives CLEA and visitors the main explanation |
| Use case page | Shows where the product fits in real work |
| Comparison page | Helps when prompts mention alternatives |
| Setup guide | Gives source material for detailed answers |
Opportunity cluster
A cluster is a small group of pages that all answer the same gap, prompt pattern, or source need.
Connect the cluster back to action
Clusters should not become idea folders that nobody finishes.
Give each page a status in the markdown body. Mark whether the page needs research, writing, review, sync, or a later live check. This helps the sitemap stay useful when the cluster grows.
Objective: turn one AI visibility gap into a small sitemap cluster. Steps: - Review the prompt or source gap. - Create a section in the Sitemap folder. - Add the planned page files. - Open the first page in Page Writer. - Review the draft before GitHub sync.