Brand and competitor coverage
Brands that should be tracked
Track your own brand and the brands that matter to your buyers. This includes direct competitors and sometimes category alternatives.
Do not track every company that appears once. Start with the obvious names, then add recurring discoveries.
Competitors that should appear
Some competitors should appear because they are already known. Others become important because AI systems keep naming them.
Both types matter. Known competitors guide setup. Discovered competitors reveal how AI sees the market.
Coverage check
Track brands and competitors that matter to buyers, then add recurring discoveries when prompt evidence supports them.
Coverage gaps in the prompt set
A coverage gap exists when an important buyer question, competitor, market, or use case is missing from the active prompt set.
Use prompt results to find gaps. Do not guess them all upfront.
Tuning coverage without too many prompts
Coverage does not mean adding every possible version. Too many prompts can make reporting harder to understand.
Add prompts when they measure a different decision. Group or archive prompts when they measure the same thing.
| Coverage choice | Use when | Avoid when |
|---|---|---|
| Add prompt | A new buyer question is missing | It duplicates an existing answer |
| Add competitor | The name repeats or matters to the business | It appeared once with no pattern |
| Add market variant | Market changes the answer | The wording only changes geography |
| Archive prompt | It no longer guides action | It is only temporarily uncomfortable |