Group by customer intent

Intent groups organize prompts by what the buyer is trying to do.

Common intent groups include discovery, comparison, trust checks, risk review, and problem solving.

Intent reporting shows where the buyer journey is weak.

For example, your brand may appear in comparison prompts but not in problem-aware prompts.

High-intent prompts may deserve steadier tracking. Early-stage prompts may be reviewed less often unless they support a launch or experiment.

Use the schedule to match the value of the question.

Split an intent group when one part behaves differently enough to need its own review.

Merge intent groups when they do not change the answer or the action.