Brand report
Brand report output
The brand report turns visibility evidence into a readable report.
It should explain how the brand appears, where it is missing, and what evidence supports the next action.
This report should stay honest. It should not make the brand look better or worse than the prompt evidence supports.
Audience
Use it for people who need the story behind the dashboard.
Keep the wording simple enough for non-technical readers.
Evidence included
Include prompt results, mention outcomes, sources, competitors, readiness, and sentiment when available.
Summarize state
Start with current visibility and missing data.
Name evidence
Include prompt, source, competitor, and readiness signals.
Explain risk
Keep weak or missing proof visible.
Pick one action
End with the next review, page, or workflow.
Good report shape
Start with the current visibility state. Then explain the strongest source pattern, the strongest competitor pattern, and the most useful next action.
Do not bury missing data. If Search Console or Google Analytics is not connected, say that plainly.
Reuse with CLEA
Ask CLEA to summarize the report, pull out the strongest risk, or create one suggestion card.
Write a brand report from the current CLEA analytics evidence. Use simple language. Explain where the brand appears, where it is missing, and what action has the clearest evidence.