Gap to leader
The distance between you and the answer leader
Gap to leader shows how many mentions separate you from the top brand in the selected period.
If you are first, the view can show your lead margin instead.
This is a count, not a hidden score. If the leader has 18 mentions and you have 11, the gap is 7 mentions.
Mention frequency
Mention frequency is the main count behind the gap.
Source support
Source support helps explain why the leader appears.
Claim clarity
Clear claims help AI systems explain why a brand fits the question.
Fastest closable gaps
The fastest gaps are usually tied to one prompt, one page, or one source pattern.
Pick the leader
Start with the competitor ahead in one prompt group.
Find the gap
Compare mentions, sources, and answer wording.
Check closability
Decide if a page, source, or prompt fix can help.
Send one task
Create a focused suggestion or sitemap page brief.
Gaps that need new content
Some gaps need a stronger page or a new page. Use source and prompt evidence before creating that work.
CLEA priority order
Ask CLEA to order gaps by actionability. Start where the evidence and next step are clearest.
Review the gap to leader. Which mentions create the gap, which prompt is most fixable, and what action should come first?