Head-to-head prompts
Direct comparisons expose positioning gaps
Head-to-head prompts show how your brand performs against a competitor in the same buyer question.
The competitor view can show `you win`, `they win`, `shared`, or `no one`.
The prompt must be the same buyer question. Otherwise the comparison is weak.
Side-by-side answer language
Read how the answer describes each brand.
The language can reveal what claim the competitor owns.
Source support for each brand
Check which sources support each brand. This is often where the gap becomes clear.
| Result | Meaning |
|---|---|
| `you win` | Your brand appeared more often for that prompt |
| `they win` | The competitor appeared more often |
| `shared` | Both brands appeared |
| `no one` | Neither brand appeared clearly |
Claims competitors own clearly
If a competitor repeatedly owns a claim, inspect the pages and sources behind it.
Claims your site does not support yet
If your site does not support the claim clearly, CLEA can turn that into a page or proof task.
Follow-up cards from head-to-head gaps
Create a card only when the next action is clear.